Siera Santos is a sports broadcaster who began her tenure at NBC Sports Chicago in October 2015 as an Anchor and Reporter, becoming the first Latina to join the staff.
Siera is the primary anchor for the regional network’s flagship sports news show "In The Loop". She also hosts a newly-launched interactive Facebook Live show which debates the hottest sports topics of the day and features real-time interaction with viewers. As the White Sox beat reporter, she traveled to Cuba to cover Cuban slugger Jose Abreu’s first visit to the island since defecting in 2013. Santos also helps tell the stories of other Latin players by conducting interviews in Spanish, creating content which showcases their personalities and cultures.
Before joining NBC Sports Chicago, Santos was a sports anchor/reporter for CBS affiliates KCBS/KCAL in Los Angeles, CA, where she also hosted KCAL's Sunday night "Sports Central" program, along with hosting sports web briefs on CBSLA.com, handling social media/update hosting for "Thursday Night Football" and "March Madness" postgame shows, and providing live pre/postgame reports for all area MLB, NBA, and NHL teams.
Prior to making the jump to Southern California, Siera was a sports multimedia journalist at KWTV in Oklahoma City. She did it all as a reporter, photographer, producer, editor and fill-in anchor. Her stint in Oklahoma was highlighted by the Thunder's 2014 playoff run into the Western Conference Finals. She also covered the Big 12, primarily the University of Oklahoma.
Siera got her start a news reporter/multimedia journalist at KOAA in Colorado Springs. She covered national news stories like the Waldo Canyon Fire and Aurora Theater Shooting. As an auxiliary sports person, she has served as the Broncos game day reporter, shooting post-game interviews in the locker room and filing stories from Mile High Stadium.
Siera is an award-winning multimedia journalist and the first woman to ever win the award for Best Television Sports Anchor from the Broadcast Education Association. She graduated Magna Cum Laude with a bachelor’s degree in Broadcast Journalism from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. She was named Outstanding Undergraduate Student for her accomplishments. In 2006, her internship at Telemundo solidified her decision to minor in Spanish and completed her minor in Spain. She has also added a third language, Dutch, while studying communications at the University of Amsterdam.
Santos has two small rescue dogs named Inkie and Neil Diamond and is a strong advocate for the ‘Adopt, Don’t Shop’ movement.
Colorado Broadcasters Association 2013 - Best Investigative Reporting
Miss Central Phoenix USA 2012
Miss Arizona USA 2012: Special Achievement in Interview
BEA 2011 TV Sports Anchor: 1st Place
BEA 2011 Radio Sports Reporting: 3rd Place
BEA 2011 Radio Feature News Reporting: 3rd Place
SPJ 2011 Region 11 Sports Reporting: 1st Place
SPJ 2011 Region 11 Sports Photography: 2nd Place